You’ve definitely heard of THC and CBD, but they’re not the only cannabinoid game in town anymore. That’s right—there’s a whole world of other cannabinoids and cannabinoid-infused products on the market today like CBG, CBN, delta-8 THC, delta-10 THC, and more.

The co-founders of Seattle-based cannabis and hemp product company Polite have multiple explanations for their startup name. It’s about self care that includes THC- and CBD-containing products that address specific health concerns. It’s about replacing the “naughty” stereotype of marijuana with the “nice” alternative of their micro-dose products. It includes making science-backed claims about the tinctures, oral sprays, topical lotions and vaping devices that they’re selling.

As a cannabis coach, I’m always on the lookout for new CBD/cannabis brands that I can share with my clients and readers. There are many things I look out for when vetting new brands, including the mission behind the brand/organization, the care and quality of their products, accessibility, price point, efficacy, and more.